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Branding Success – CX Rules – Why customer experience drives business strategy

Branding Success – CX Rules – Why customer experience drives business strategy

by roslyn@creativeexcellence.com.au | Feb 28, 2023 | Branding

If the global pandemic and economic downturn has taught us anything, it’s that the partnership between customer experience and branding success remains a critical driver in the race towards competitive advantage, business survival and  long term profitability. As...
Are You Brand Ready For 2020?

Are You Brand Ready For 2020?

by roslyn@creativeexcellence.com.au | Dec 9, 2019 | Branding, Business Growth

Ready or not, here it comes. As the clock strikes 12 on Tuesday 31st December 2019, we welcome in not only a new year but a new decade. From a brand-new start up to a well-established organisation, we are all tasked with the same question. Are we ready for 2020? Are...
Marketing Brand Trust & The Omnichannel Consumer

Marketing Brand Trust & The Omnichannel Consumer

by roslyn@creativeexcellence.com.au | Apr 15, 2019 | Branding, Digital Marketing

It’s been estimated that in 2019 over half of the global population will be connected online. Representing 4 billion internet users and the highest levels of connectivity ever represented within the developed world, this digital trend is one that continues to...
Branding Success and Consumer Perception

Branding Success and Consumer Perception

by roslyn@creativeexcellence.com.au | Oct 8, 2018 | Branding, Marketing

How is your Brand looking? They say ‘a picture is worth a thousand words’ but in marketing there are no guarantees that the words that we use to create and build our brand picture are the same words that our target audience think of when they see our brand. As brand...

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