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insights
What makes NDIS Marketing different?
A New System needs a New Marketing Approach In the first of our NDIS insights (Marketing & the NDIS) we touched on the impact that the introduction of the NDIS will have on the changing demands for branding and marketing for Not For Profit (NFP) service providers...
Marketing & the NDIS
It goes without saying that the NDIS roll out has caused a massive disruption to the operational management and financial growth potential of disability service providers within Australia. What hasn’t become as obvious within the sector, is the impact that the...
Is marketing hitting your business targets?
Quick blink and you’re already a quarter of the way into what was planned to be your best year ever. Sadly, for many organisations, best laid plans quite often go astray and the forecast success that they were budgeting for slips further and further away with each...
Is your marketing strategy a winner?
For organisations who are agile, focused, and customer centric, an effective marketing strategy looks like a well-developed internal GPS system. Capable of receiving, interpreting and transmitting data quickly, reliably and efficiently, it sets the direction for the...
About the author
With over 25 years proven experience as a qualified Marketing Professional, Roslyn Whately, founder of creative excellence, is driven by a passion to see businesses succeed.
With a unique blend of specialist knowledge, experience and creativity, Roslyn’s strength lies in her ability to decipher the ever-increasing complexities of the marketing landscape to bring strategy, relevance and clarity to the business decision table.
Boasting a portfolio of brand and business achievements that span across a number of decades and industry sectors, her mission to champion the real cause of effective marketing has positioned her alongside a number of leading global, national and local brands.
As a full time, wife, mother and business leader, Roslyn understands the value of every micro moment and is not afraid of getting her hands dirty when it comes to taking difficult challenges head on.
A long-time advocate for all things’ advertising’ Roslyn’s ability to remain relevant through the explosion of the digital era makes her a valuable 21st century business consultant.
The goal is to turn data into information, and information into insight. Carly Fiorina
Creative excellence Insights
DECODING THE PRESENT TO UNDERSTAND TOMORROW
Where data, information and truth are processed through experience and specialist knowledge to drive business growth and sustainability.