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Productive Hibernation – Marketing through COVID-19
‘Businesses to ‘hibernate’ through coronavirus crisis’. We’ve read the headlines, watched copious news reports and together as a nation of thriving SME’s we are still trying to come to grips with the uncertainties of what the world is going to look like post COVID-19....
Marketing through a Pandemic
COVID-19 the global disruption which kicked off 2020, the decade of vision and clarity set off a series of lifestyle and economic trends that very few of us saw coming. As the world grapples to come to grips with the reality of a real-life pandemic, marketers from...
Are You Brand Ready For 2020?
Ready or not, here it comes. As the clock strikes 12 on Tuesday 31st December 2019, we welcome in not only a new year but a new decade. From a brand-new start up to a well-established organisation, we are all tasked with the same question. Are we ready for 2020? Are...
Google Search – 7 Key SEO Insights for 2019
How often are your branded products/services coming up as viable options on page 1 of the Search Engine Results Pages? Like breathing, search has become a natural and instinctive action impacting the way we research and make every day choices and selections. Every...
Marketing Brand Trust & The Omnichannel Consumer
It's been estimated that in 2019 over half of the global population will be connected online. Representing 4 billion internet users and the highest levels of connectivity ever represented within the developed world, this digital trend is one that continues to reshape...
Branding Success and Consumer Perception
How is your Brand looking? They say ‘a picture is worth a thousand words’ but in marketing there are no guarantees that the words that we use to create and build our brand picture are the same words that our target audience think of when they see our brand. As brand...
About the author
With over 25 years proven experience as a qualified Marketing Professional, Roslyn Whately, founder of creative excellence, is driven by a passion to see businesses succeed.
With a unique blend of specialist knowledge, experience and creativity, Roslyn’s strength lies in her ability to decipher the ever-increasing complexities of the marketing landscape to bring strategy, relevance and clarity to the business decision table.
Boasting a portfolio of brand and business achievements that span across a number of decades and industry sectors, her mission to champion the real cause of effective marketing has positioned her alongside a number of leading global, national and local brands.
As a full time, wife, mother and business leader, Roslyn understands the value of every micro moment and is not afraid of getting her hands dirty when it comes to taking difficult challenges head on.
A long-time advocate for all things’ advertising’ Roslyn’s ability to remain relevant through the explosion of the digital era makes her a valuable 21st century business consultant.
The goal is to turn data into information, and information into insight. Carly Fiorina
Creative excellence Insights
DECODING THE PRESENT TO UNDERSTAND TOMORROW
Where data, information and truth are processed through experience and specialist knowledge to drive business growth and sustainability.