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Branding Success – CX Rules – Why customer experience drives business strategy
A brief look at why the partnership between Branding Success & Customer Experience is a leading strategic driver for business growth and profitability in 2023.
Marketing Strategy – Stay focused & anticipate disruptions in 2022
A new year is going to need a new marketing strategy, if your business goal is to achieve different outcomes to those of 2021. As volatility and uncertainty leads our global headlines, we stop to take a quick look at 3 core areas that will shape your marketing focus...
Business & COVID-19 – BIG future for Small business
In the middles of all the gloom and doom surrounding the future for small business and SME’s post COVID-19 we take a brief look at some good news that outlines why small business still has a big future. With the majority of the world still in some form on lockdown,...
Business & COVID-19 -Time to RESET
Stuck in a holding pattern or working overtime to manage business during the COVID-19 pandemic, the time has now come for us as leaders to hit RESET on our business growth and development strategies as we rethink some of the inherent ways that we do business. As the...
Business & COVID-19 – Leading through pandemic uncertainty
Disruptive times call for difficult decisions to be made from effective leaders, who in the midst of the same fear and uncertainty rise to the occasion with quick and effective strategic directives, delivered through clear, open and honest communication. With the very...
Marketing & COVID-19 Understanding Consumer Behaviour
April 2020 and just like COVID-19, the toilet paper shortage now a reality in many nations across the globe is no respecter of persons, as a desperate and constant stream of shoppers (who should be observing self-isolation to reduce the personal odds of catching...
About the author
With over 25 years proven experience as a qualified Marketing Professional, Roslyn Whately, founder of creative excellence, is driven by a passion to see businesses succeed.
With a unique blend of specialist knowledge, experience and creativity, Roslyn’s strength lies in her ability to decipher the ever-increasing complexities of the marketing landscape to bring strategy, relevance and clarity to the business decision table.
Boasting a portfolio of brand and business achievements that span across a number of decades and industry sectors, her mission to champion the real cause of effective marketing has positioned her alongside a number of leading global, national and local brands.
As a full time, wife, mother and business leader, Roslyn understands the value of every micro moment and is not afraid of getting her hands dirty when it comes to taking difficult challenges head on.
A long-time advocate for all things’ advertising’ Roslyn’s ability to remain relevant through the explosion of the digital era makes her a valuable 21st century business consultant.
The goal is to turn data into information, and information into insight. Carly Fiorina
Creative excellence Insights
DECODING THE PRESENT TO UNDERSTAND TOMORROW
Where data, information and truth are processed through experience and specialist knowledge to drive business growth and sustainability.